How matching works
Collably connects brands and creators without using personal demographics. This page explains what we do — and, just as importantly, what we never do — when we decide which campaigns a creator sees and which applicants a brand sees.
What we use
- Region — the only geographic filter. Brands can target a region; creators can filter campaigns by region.
- Niche — the content categories a creator works in, chosen from a fixed list.
- Platform — the social platforms involved (e.g. the platform a campaign is for), chosen from a fixed list.
- Fair ranking — within your filters, campaigns are grouped into fairness tiers and shown in that order: first briefs that match both your region and your niches, then briefs that match your niches, then the most recent briefs. Inside each tier the order is lightly shuffled (seeded so it stays stable as you scroll) so no single brand can permanently sit at the top, and a brand posting many campaigns is spread out rather than allowed to fill your feed. The order is decided on our servers and never re-sorted on your device.
- Promotion — a brand can promote a campaign for a small, capped visibility boost. Promoted briefs are always clearly labelled “Promoted,” the boost is limited so it never dominates your feed, and promotion never unlocks any demographic targeting.
What we never use
Age, date of birth, gender, and experience level are never filter, sort, or targeting inputs that a brand controls, and a creator's date of birth or age is never shown to brands. Gender is controlled by the creator and hidden by default. There is no paid path to change who a creator's work is shown to based on any of these attributes.
Why
Demographic-free matching keeps opportunities fair: creators are surfaced on the merit of their work, region, and niche — not on personal characteristics. Promotion (a brand boosting a campaign) is always clearly marked and never grants access to any demographic targeting.